The film 'Nature: all rights reserved' investigates the role of nature simulations in our modern society. The film shows how artificial nature meets the needs of today's city dwellers and where it still falls short compared to real nature. Various forms such as a romantic forest wallpaper, an indoor tropical island and phenomena such as artificial grass and stuffed animals, take the viewer into the world of this new kind of nature. Towards the end the film looks at the uncertain future, in which the arrival of new technologies such as Virtual Reality (VR) will blur the lines between reality and illusion. Could artificial nature replace real nature?
Artistic Statement
The ambiguity of fake nature, to me is the core of this film. On one hand, I can be amazed by the inventiveness of humans, that this nature simulations show. I can be moved by the ways we are able to bring a sort of nature experience to people who for some reason cannot visit the real nature. But I am also worried. Worried by the real nature continuing to vanish, and a diversity of fake nature that seems to be taking it’s place. I worry about the image of nature that is portrayed in the variations of fake nature. We want the exoticism of an Tropical Island, but with the comforts of todays modern world. Without the tropical storms, insects and dangerous beasts. It has to be safe and easy, and I think we are losing a big part of the core of the natural world with this downgraded nature experiences. To me, the process of copying the natural world, that has already began and may look small and funny at times, also is a big problem we as a species are facing. The main goal I wanted to achieve with ‘Nature: All Rights Reserved’ was starting a thinking process in the heads of the viewer.